Custom Research
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A Full-Service Research Firm
Qualitative or quantitative work, brand perception surveys or content creation — it's all here. In fact, we are the only K-12 research center that both conducts research but also helps you promote the results (through edweek.org) to your target audience.
Each month, we average 3 million views on edweek.org. It's the perfect channel to distribute your content to reach district leaders, principals, and teachers.
Each month, we average 3 million views on edweek.org. It's the perfect channel to distribute your content to reach district leaders, principals, and teachers.
Our research provides both not-for-profit and for-profit companies the insights they require to make data-driven decisions based on the conditions and trends shaping the K-12 marketplace for education-related products and services. Companies such as Amplify, Cyber.org, Dreambox Education, and Kelly Education rely on ÎçҹѰ»¨â€™s custom research to stay competitive, drive product development and brand awareness, and grow.
If we are to shape the future of education, then we must have credible data to inform a change for the better. The Education Week Research Center provides reliable, accurate and comprehensive information that raises the bar on how we teach and learn.
- K-12 Leaders Trust ÎçҹѰ»¨Anyone with a budget can purchase lists and do outreach, but to break through you need a foundation of trust. The trust and relationships ÎçҹѰ»¨ has with district and school leaders are unmatched and consistently apparent in their willingness to participate in our surveys.Our Best-in-Class TeamOur full-time research team collectively brings nearly 60 years of experience. Our Director of Research holds a PhD and her team members have diverse backgrounds, but one thing in common: a deep expertise in K-12 education and education specific market research.Solutions Only We Can ProvideHere’s why companies like yours work with us, time and time again:
• To understand the purchasing process for your product among K-12 leaders
• To discover how your brand is perceived vs. your competitors
• To tap into trends that drive product development, sales, and marketing
• To test the effectiveness of new strategies and tactics to grow your business
• To activate research findings with ÎçҹѰ»¨â€™s advertising and marketing solutions
Step 1
Get your questions answered through custom survey work
Step 2
Apply your learnings organization wide and/or create content outlining your learnings (like white papers, infographics, webinars)
Step 3
Activate your content on edweek.org so it reaches all the right people
Check out a few examples of recent work developed by the ÎçҹѰ»¨ Research Center for companies like yours.
The Substitute Teacher Gap
Recruitment and retention challenges in the age of COVID-19
Digital Transformation in Elementary Education
COVID-19 hit elementary education hard. Learn why
Cybersecurity Education in K-12 Schools
Cybersecurity is a vital and growing field yet many in K-12 aren't well versed